FoodOp and Dagrofa Foodservice launch Digital Assistant to reduce admin workload in professional kitchens

Food wholesaler Dagrofa Foodservice and technology company FoodOp have entered into a strategic partnership to make life easier for chefs in professional kitchens.

Co-pilot for professional chefs

The new digital assistant, Dagrofa Foodservice Maduniverset, is designed to help chefs with menu planning, culinary inspiration, and climate reporting.

The Digital Assistant is the result of a new strategic partnership between Dagrofa Foodservice and FoodOp, a tech company founded in 2020. FoodOp is specialized in software for professional kitchens, helping with everything from purchasing, menu planning, and driving sustainability.

Buy ingredients for your menu in one click

Several software modules from FoodOp have been integrated with Dagrofa Foodservice’s webshop, enabling kitchens to explore culinary inspiration, place orders, budget with live prices, and get instant carbon reports on their food & beverage purchases.

Michael Christensen, CEO of Dagrofa Foodservice, says:

”Lack of staff and time are some of the biggest challenges facing foodservice businesses. With Dagrofa Foodservice Maduniverset, we are accelerating our ambition to make running a professional kitchen much simpler. Through our partnership with FoodOp, we can now deliver a solution that makes a real difference in chefs’ daily work.”

Nichlas Saul, CEO and co-founder of FoodOp says:

”This partnership is a milestone for FoodOp, as our Digital Assistant becomes accessible to thousands of Danish kitchens. Our mission is to eliminate some of the biggest time wasters in the kitchen.”

He adds:

”With a single click, chefs can now handle purchasing, budgeting, and sustainability reporting”

Official Launch the 10th of September

The Digital Assistant will officially be launched on the 10th of September at Tap1 in Copenhagen during Madscenen – for professionelle, which is Dagrofa Foodservice’s annual inspiration fair for the foodservice industry.

Media Contacts

Lars Hall Bæk Farsøe, Head of Communications, Dagrofa Foodservice

Email: lar@dgfs.dk | Tel: +45 4233 2811

Nichlas Saul, CEO & Co-founder, FoodOp

Email: nichlas.saul@foodop.dk | Tel: +45 6146 1084

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About FoodOp

FoodOp is a co-pilot for professional kitchens that helps chefs cut food costs, reduce administrative work, and drive sustainability. With FoodOp, chefs can plan and publish menus, manage procurement, and report on sustainability in one place.

The company was founded in 2021 by Nichlas Saul and Christian Borkenfelt. Today, FoodOp works with leading contract caterers and hotel groups across the Nordics and the UK, with more than 2,000 chefs across 700+ professional kitchens using the platform daily.

About MK Capital

MK Capital is a Chicago-based venture capital firm focused on high-growth B2B software companies, with deep expertise in procurement, supply chain, and enterprise software. With $500 million in assets under management, the firm has backed category-defining companies across enterprise software. Notable exits include LLamasoft, a supply chain design platform acquired by Coupa Software.

About The Footprint Fund I

The Footprint Fund I is a Danish article 9 venture capital firm that invests in ambitious start up and scale ups driving the green transition. The fund manages €76 million and invests in areas across AI, deep tech, food systems, and biosolutions, with the ambition to build companies that can create global, lasting impact.

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